Mixpanel is a tool that allows you to analyze how users interact with your Internet-connected product. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product. Mixpanel employs an event-based, user-centric model that connects each interaction to a single user. Mixpanel’s data model is built on the concepts of users, events, and properties.
Measure the success of your launches
See whether your features impact user behavior. Go beyond just adoption numbers and correlations with causal models that account for external factors.
Learn about your users
Zoom in on a single user’s profile and activity feed to understand who they are, and where they’re hitting roadblocks in your product.
Visualize how users explore your products and websites
Pick a goal action, such as “Purchase” or “Watch Video,” and see what paths users take to get there, and what they do afterward or instead so you know how to guide them. Or, compare user flows for free users vs paid users and see how you can get more users to upgrade.
Compare how different groups of users behave
Understand how groups of users that matter to you differ in terms of behavior, retention, churn, and more so that you can drive them to optimal action.
Monitor and improve conversion rates
Identify every opportunity to increase conversion rates across your entire funnel by pinpointing which users drop off, where, and why.
Keep users coming back
See if new users who try your product each day, week, or month are coming back after you add or improve features.
Get notified when metrics you care about most change
Custom Alerts give you peace of mind that you won’t miss any important movement in your metrics, like a sudden drop or spike in your KPI’s.
Measure and improve the health of your accounts
Go beyond analyzing individual user behaviors by grouping data by account, device—or any other way you want to assess your business. Measure account health, calculate the lifetime value of your assets, drive adoption, and more.
Share progress on key metrics
Keep a pulse on your most important metrics with Mixpanel’s easy-to-build Dashboards. Share them with your team through email digests, and let Mixpanel notify you when your metrics hit a certain number, or change by a certain amount.