Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

Your Fastest Path to Growth

Accelerate release cycles and confidently drive conversion, adoption, engagement & retention with the world’s leading progressive delivery & experimentation platform. Test and learn your way to winning results from UI/UX to features and application performance.

Web experiments that load in the blink of an eye

Optimizely Performance Edge is powered by an Experiment Delivery Network that enables experiments to run blazingly fast by moving key experiment decisions to the Edge. Scale experimentation with minimal performance impact.

Experiment in any application. Make every feature on your roadmap an opportunity to learn.

Deliver at every step of the customer journey

Experiment deep into your Stack to create exceptional customer experiences on everything from search results and promos to recommendations and payment structures.

Reduce risk and fail faster

Prove the impact of new features, performance improvements, or backend changes before rolling out to everyone. Empower your product managers to control feature rollouts separately from code deployment.

Know what works

Stats Engine delivers statistically relevant results in real time so your team can make faster decisions. Let your whole team experiment and watch the best idea win every time—no matter who it comes from.

Make updates in real-time

Remotely update your application and experiments in real-time – bypassing complex and long release cycles.

Official optimizely.com