A boutique of women’s clothing in the Seasons of the Year Gallery on Kutuzovsky Avenue.
Development of the website of the women’s clothing boutique.
Development a boutique website based on a catalogue of offered clothes with obvious classification by type and brand.
We developed a structure of the website and analyzed visitors’ movements through the website based on a research conducted. In addition, functional principles and design concepts were developed.
Subsequently the website design was slightly adjusted taking into account peculiarities of photography, samples of which have come to us. The issue of uploading illustrations after a photo shoot without further processing was resolved. As a result, the website support and maintenance by the customer has been greatly simplified.
We conducted a preliminary analysis and identified additional parameters demanded by the target audience in selection of the premium price clothing. In particular, one of such parameters is color, which was offered to the customer as an additional characteristic of the catalog item and selection criteria.
We also provided the customer with our conclusions on general strategies of the target audience behavior in clothing selection through the website.